How Itaú is building generative AI for its entire customer base

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Itaú, a major Brazilian bank, is deploying generative AI to its customer base through a conversational interface called ia.i and a governance platform called IARA. The bank is implementing an AI First strategy across both customer-facing and internal employee applications while operating within Brazil's regulated financial sector.

Why it matters

This demonstrates how a large financial institution is scaling generative AI across millions of customers in a highly regulated environment, requiring both technical implementation and governance frameworks.

Key points

Itaú launched ia.i, a conversational AI interface for customers
IARA governance platform manages AI deployment and compliance
Strategy applies to both customers and employees

Original source

OpenAIFirst-party· Oct 16, 07:00 PM

How Itaú is building generative AI for its entire customer base

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